- Our shared Dream energizes everyone to work in the same direction: Bringing people together for a better world.
- Our greatest strength is our people. Great people grow at the pace of their talent and are rewarded accordingly.
- We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams.
- We are never completely satisfied with our results, which are the fuel of our company. Focus and zero-complacency guarantee lasting competitive advantage.
- The consumer is the boss. We serve our consumers by offering brand experiences that play a meaningful role in their lives, and always in a responsible way.
- We are a company of owners. Owners take results personally.
- We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity.
- We manage our costs tightly, to free up resources that will support sustainable and profitable top line growth.
- Leadership by personal example is at the core of our culture. We do what we say.
- We never take shortcuts. Integrity, hard work, quality, and responsibility are key to building our company.