Year Founded
2016
Founders
Jorge Fernando Delius
Industry Name
Direct to Consumer
Region
LATAM
Fund
With more than 100 stores in 5 of 9 states of Bolivia, TiendasYa! is a convenience store chain specialized in alcoholic beverages and related products. More than 60% of the stores are managed by franchisees (mostly women). TiendasYA! is reshaping the way retail reaches consumers.